Terrassa's Professional Education campaign

2007, 2008, 2009

Client: Terrassa's City Council

At the beginning of 2007, graphic designer Txell Gràcia proposed me to collaborate with her in creating the campaign to promote Professional Education (PE) in the town of Terrassa (Barcelona). We built up a very direct concept that was also valid for both main targets: young students and their families. The message developed in several advertising formats: opis, divulging placards, posters, flyers, books and plates. Xavi Padrós made the objects' photographies.

The campaign mached the objective of improving the image of the PE and increased the inscriptions at the PE schools in town (in some cases, there were a growth of 50% in the number of inscribed). Since then, the  City Council has asked us to do the successive campaigns, following a continuist idea. In 2009, we did a version with illustrations by Carmen Segovia.